He's Just Not That Into ME?

As I FINALLY got around to watching the movie "He's Just Not That Into You," I cringed as the characters on the screen reminded me of my friends and me (during various phases of my life).

Why isn't he calling me?
Why doesn't he take me out on a REAL date?
Why do we just meet for drinks or late at night?
The simple answer: HE'S JUST NOT THAT INTO YOU!


And yet, most of us women don't get it! WHY? Is it our ego? Is it self preservation?